Axnify vs Wix

A commerce platform, not a website builder with checkout.

Wix sells beautiful pages. Axnify sells products. If you're a real merchant — managing inventory, customers, multi-currency, taxes, B2B — the difference shows in week one.

TL;DR

Wix is the right tool when 'I need a website' is the primary problem and 'I sometimes sell things' is the secondary one. Axnify is the right tool when selling is the primary problem.

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Axnify

Commerce-first.

Pricing

Free · £19 · £59 · £299

Best for

Merchants whose primary business is selling.

Where it shines

Real inventory, BOM, supplier management
B2B quotations, partner programs, multi-store
53 commerce features in the free plan
Multi-currency, multi-language, VAT invoicing as standard

Wix

Website builder.

Pricing

Core £20 → Business Elite £125

Best for

Service businesses or hobby stores where the site matters more than the storefront.

Where it shines

Excellent visual web design tools
Familiar brand recognition
Strong template library
Solid for non-commerce sites — restaurants, portfolios, blogs

Feature comparison

Built-in (yes) vs not available (no) vs limited (caveat) vs paid add-on (price shown). Prices reflect typical published pricing.

Feature	Axnify	Wix
Commerce features
Product reviews		Basic native; richer needs app
Subscriptions		Available on Core+; limited customisation
Multi-currency
Multi-language		£10/moWix Multilingual app
Loyalty / referrals		£25+/mo
B2B quotations
Production / BOM
Supplier management
VAT invoicing automated		£15/mo
Storefront
Visual theme editor
Mobile-responsive
Custom domain + SSL
Custom code injection	Via API	Velo by Wix
Operations
Multi-store under one account
Inventory variants matrix		Basic variants
Wholesale pricing tiers
REST API access		Restricted public API

Wix at scale: where the bill drifts up

Wix's headline pricing is competitive at the entry level. Beyond that, the limitations push merchants into upper tiers or paid apps.

Axnify

Total

£19/month

Axnify Pro
£19

Wix stack

Total

≈ £85/month

Wix Business Elite
Top tier — for serious commerce
£125
Less Wix Business savings ~£40
Vs Business Elite for scale
-£40

Honest section

Where Wix wins

We're not pretending we're the right tool for every store. Here's where the alternative is genuinely stronger.

Web design flexibility

Wix's drag-and-drop website editor is more flexible than ours for pixel-perfect non-commerce layouts. If 80% of your site is content and 20% is store, Wix's editor is more powerful per square inch.

Velo developer experience

Velo (Wix's serverless backend) is well-integrated for adding custom JavaScript directly inside the page editor. We're API-first which gives more freedom but requires a separate frontend project.

All-in-one for service businesses

If you also run a blog, bookings calendar, and forum, Wix has them all under one admin. We're commerce-focused.

Why merchants move to Axnify

Outgrew Wix's product/SKU limits
Needed real B2B features
Multi-currency setup felt half-finished
Wanted unlimited products on a non-enterprise tier
Tired of paying for Wix Multilingual on top of the base subscription

Migrating from Wix to Axnify

1
Wix product export is CSV-based (with some limitations on variants)
2
Customer export available via Wix admin
3
Recreate site theme in our editor — content blocks transfer concept-by-concept
4
Point domain at Axnify when ready (run in parallel until cutover)

Migration support: Wix-to-Axnify migration is usually straightforward because the underlying data is small. The work is reproducing the page design.

Frequently asked

Is Axnify as flexible as Wix for designing arbitrary pages?

For commerce pages — yes, more so. For arbitrary content pages (custom landing pages with non-commerce widgets), Wix's editor is more pixel-flexible. Our Versatile Page Manager covers FAQs, About Us, Terms, etc., but isn't a full page-builder.

Can Axnify run my blog too?

Yes — Professional Blog Engine is built in. Articles, categories, SEO controls, scheduling. It's not a Wix-class CMS but it covers what most stores need from a blog.

What about my Wix bookings or restaurant features?

Those aren't in Axnify's scope. If bookings are core to your business, Wix or a dedicated tool (Calendly, OpenTable) is a better fit. We focus on commerce.

Can you help me move my data from another platform?

Absolutely. Email support@axnify.com with the export file from your current platform — we accept Shopify, WooCommerce, Etsy, Squarespace, Big Cartel, Gumroad, Sellfy and most other common formats. Our team handles the migration of your products, variants, customers and orders end-to-end, free of charge for standard imports.