Axnify vs Ecwid

A full platform, not a widget on someone else's site.

Ecwid's clever trick is embedding into any website. That's also its ceiling — you're always running on someone else's frontend. Axnify gives you a complete storefront, admin, and commerce engine.

TL;DR

Ecwid is the lightest possible way to add commerce to an existing site (WordPress, Wix, Facebook page). It's not designed to be your main store. Axnify is.

Start free — no card required See full pricing

Axnify

Full standalone platform.

Pricing

Free · £19 · £59 · £299

Best for

Merchants who want their store to be the whole experience, not embedded.

Where it shines

Full standalone storefront with custom domain
53 features in the free plan
Multi-store, multi-currency, multi-language
Real B2B and wholesale workflows

Ecwid

Embeddable commerce.

Pricing

Free · $25/mo · $65/mo · $99/mo

Best for

Adding a small store to an existing WordPress / Wix / personal site.

Where it shines

Genuinely free starter (limited products)
Embeds anywhere — WordPress, Wix, Facebook Shop
Multi-channel sales (Amazon, eBay, Instagram) via integrations
Lightspeed Retail integration for POS

Feature comparison

Built-in (yes) vs not available (no) vs limited (caveat) vs paid add-on (price shown). Prices reflect typical published pricing.

Feature	Axnify	Ecwid
Free-tier capability
Product limit on free plan	100	5
Custom domain on free plan
Reviews on free plan
Multi-currency on free plan
Features
Standalone storefront		Available on Venture+ as Instant Site
Subscriptions		Higher tiers only
B2B quotations
Multi-store
Production / BOM
Wholesale pricing		Higher tiers

Ecwid Business vs Axnify Pro

Equivalent feature parity for a real e-commerce store:

Axnify

Total

£19/month

Axnify Pro
£19

Ecwid stack

Total

≈ $65/month

Ecwid Business (formerly Venture)
$65

Honest section

Where Ecwid wins

We're not pretending we're the right tool for every store. Here's where the alternative is genuinely stronger.

Embedding into existing sites

If you already have a WordPress / Wix / static site and just want commerce inside it, Ecwid's widget is uniquely low-friction.

Multi-channel native integrations

Ecwid has invested heavily in Amazon, eBay, Instagram sync. We have a REST API to build these but the native integrations aren't there yet.

Why merchants move to Axnify

Outgrew the embed model
Wanted a real branded storefront, not a Wix page with a checkout
Hit Ecwid's product limits
Needed reviews / loyalty / subscriptions on the free or starter tier

Ecwid → Axnify

1
Ecwid CSV export for products
2
Customer export from Ecwid admin
3
Set up Axnify storefront — pick a theme or use the visual editor
4
Connect your domain (Ecwid stores often use a subpath; you'll get a full domain on Axnify)

Frequently asked

Can Axnify embed into my WordPress site like Ecwid?

Not as a widget. Axnify is a standalone storefront. If embedding into an existing site is critical, Ecwid is the right tool. Most merchants outgrowing Ecwid stop wanting the embed model.

What about Lightspeed Retail POS integration?

Ecwid's Lightspeed integration is unique. We don't currently have native POS hardware integration. If retail-in-store is critical, factor that in.

Can you help me move my data from another platform?

Absolutely. Email support@axnify.com with the export file from your current platform — we accept Shopify, WooCommerce, Etsy, Squarespace, Big Cartel, Gumroad, Sellfy and most other common formats. Our team handles the migration of your products, variants, customers and orders end-to-end, free of charge for standard imports.