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Black Friday and Cyber Monday are the biggest shopping events of the year. Preparation is the difference between record sales and missed opportunities.
4 Weeks Before
- Plan your promotions and discount codes
- Stock up on inventory for your best sellers
- Test your checkout flow end-to-end
- Set up email campaigns (announcement, reminder, last chance)
2 Weeks Before
- Create a dedicated landing page or banner
- Schedule social media posts in advance
- Test your site under load (ask friends to browse simultaneously)
- Prepare customer service templates for common questions
1 Week Before
- Final inventory check
- Brief your team on promotions and policies
- Set up real-time analytics monitoring
- Prepare a contingency plan for high-demand items
On the Day
- Monitor analytics in real time
- Respond to customer enquiries quickly
- Post live updates on social media
- Celebrate your wins
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