Great product photography is the single biggest factor in online purchase decisions. Customers cannot touch or try your products, so your images need to do the selling.
Equipment
You do not need an expensive camera. A modern smartphone with good lighting will outperform a DSLR with bad lighting every time. Invest in lighting, not cameras.
Lighting
Natural window light is your best friend. Shoot near a large window on an overcast day for soft, even lighting. For consistent results, invest in a simple softbox kit.
White Background
For product listing images, use a clean white background. A sheet of white poster board curved against a wall creates an infinite sweep effect.
Lifestyle Shots
Show your products in context. A mug on a desk, a dress on a model, a candle in a living room. Lifestyle images help customers visualise owning your product.
Consistency
Keep your image style consistent across all products. Same background, same lighting angle, same crop ratio. This makes your store look professional and trustworthy.