Data-driven decisions are what separate growing stores from stagnant ones. Your Axnify analytics dashboard gives you everything you need to understand your business.
Revenue Metrics
Track gross revenue, net revenue (after refunds), and average order value (AOV). If your AOV is dropping, consider bundling products or adding a free shipping threshold.
Conversion Funnel
Monitor your funnel: page views, add-to-cart rate, checkout rate, and purchase rate. If add-to-cart is high but checkout is low, your shipping costs might be scaring customers away.
Customer Metrics
Track new vs. returning customers, customer lifetime value (CLV), and repeat purchase rate. It costs 5x more to acquire a new customer than to retain an existing one.
Traffic Sources
Know where your visitors come from: organic search, social media, direct, or referral. Double down on channels that convert, not just channels that drive traffic.
Product Performance
Identify your top sellers, most viewed products, and products with high view-to-cart ratios. Use this data to inform your marketing and inventory decisions.