The Complete Shipping Strategy Guide for Online Stores

Shipping can make or break an e-commerce business. Get it right, and customers come back. Get it wrong, and they abandon their carts. Here is how to build a shipping strategy that works.

Free Shipping Threshold

Offering free shipping above a threshold (e.g. orders over 50 pounds) increases average order value by 15-20%. Set the threshold just above your current average order value to encourage customers to add one more item.

Shipping Zones

In Axnify, you can create unlimited shipping zones with different rates per region. Group nearby countries together and set competitive rates for your primary markets.

Flat Rate vs. Weight-Based

Flat-rate shipping is simple and predictable for customers. Weight-based is fairer for you. Consider offering flat rate for domestic and weight-based for international orders.

Express Options

Always offer at least two shipping speeds. Some customers are happy to wait for free shipping. Others will pay a premium to get their order tomorrow.