Page speed directly impacts conversion rates. A 1-second delay in load time can reduce conversions by 7%. Here is how to keep your Axnify store fast.
Image Optimisation
Images are the largest assets on most e-commerce pages. Axnify automatically generates thumbnails and responsive sizes, but you should still upload optimally sized originals.
Lazy Loading
Images below the fold are lazy-loaded automatically. This means the browser only downloads images as the customer scrolls to them, dramatically improving initial page load.
Server-Side Rendering
Axnify storefronts use Next.js server-side rendering. This means the HTML is generated on the server and sent to the browser ready to display, without waiting for JavaScript to load.
CDN and Caching
Static assets are served through a CDN with aggressive caching headers. Product data is cached in Redis for sub-millisecond response times on repeat requests.
Custom CSS Performance
If you use the Custom CSS feature, keep your stylesheets lean. Avoid overly complex selectors and unused rules. The browser needs to parse all CSS before rendering the page.